How do we drive real growth for your brand?
Positioning Blueprint Direction
This service is designed to lay the foundation for a brand’s positioning direction.
This service is ideal for companies and entrepreneurs looking to establish or refine their brand’s strategic direction. It is particularly suited for businesses that are either entering a new market, rebranding, or seeking to differentiate themselves in a competitive landscape. Whether you’re a startup looking to define your brand’s identity, an established company aiming to reposition your brand, or a business preparing for a product launch, the **Positioning Blueprint Sessions** provide the tools and framework to create a strong, coherent brand foundation. This service is also valuable for businesses looking to streamline their market entry strategies or enhance their brand’s market impact with clear, actionable steps and a unified brand narrative.
Key components of the service include:
1.Brand Competitors’ Analysis
2.The Strategy tools
Category Definition
Packaging.
Distribution.
Pricing.
Etc.
Positioning Definition
Visual Hammer (Illustration)
Battlecry (Brand Slogan)
Naming/the Branding
Brand story
3.Creating a Creative Brief for Market Entry
4.Final Questions & Wrap-up
Our Hands-On Positioning Leadership Service
We don’t just give advice — we step in and lead. Unlike traditional consultants, we become part of your team, take ownership of your positioning strategy, and stay with you until real business growth is achieved.
Here’s how we work:
Phase 1: Join Your Leadership Team
We step in as part of your executive team (with or without investing in your business) to get a deep understanding of your company from the inside.
Phase 2: Create Your Positioning Blueprint
We define a clear, differentiated positioning strategy that gives your brand a unique place in the market.
Phase 3: Lead Business Transformation
We guide and manage the changes across your sales, team, and brand to align everything with the new positioning.
Phase 4: Hit Growth Milestones
We work toward and achieve specific growth targets — not just in brand awareness but also in sales and team performance.
Phase 5: Exit After Delivering Results
Once the transformation is complete and results are measurable, we step back — leaving you with a strong, focused brand and a roadmap for the future.
Hourly Positioning Consulting
Brand & Market Diagnosis
– Understand current brand perception
– Identify competitors and market noise
– Analyze consumer trends and mental availability
– Clarify growth barriers
Category Definition & Strategic Direction
– Define the category you want to lead (or create)
– Analyze category cues and customer expectations
– Spot white space opportunities
Positioning Strategy Crafting
– Define your brand’s unique positioning idea
– Explore different directions: Leader vs. Challenger
-Ensure alignment with Availability Bias and Focus principles
–
Key Assets Development
– Visual Hammer: Brainstorm iconic imagery/symbols
– Battlecry: Develop a slogan that hits fast & sticks
– Naming: Validate or refine brand naming strategy
– Brand Story: Create a short narrative that connects emotionally
Packaging, Pricing & Channel Strategy
– Align packaging with category codes and visual hammer
– Set pricing strategy that reinforces your position
– Define distribution priorities: online vs. retail
Creative Brief for Execution
– Summarize everything into one actionable document for creative/marketing teams
– Translate Positioning into tone of voice, look & feel, campaign ideas
Brand Battle / Competitor Workshop
– Compare your brand vs. main competitors live
– Simulate customer perception and mental shelf
– Pressure-test your Positioning idea
Why Us?
In a highly competitive world, filled with constant changes and social crises, it is only the leaders who can achieve great success.
Becoming a leader is a complex and challenging path that traps many investors and managers into failure. Statistics show that the primary reasons for business failures are linked to two key factors:
1.Lack of Proper Market Understanding: Around 61% of businesses fail due to their inability to analyze competitors effectively and understand market conditions.
2.Running Out of Liquidity: A lack of market and competitive insight leads investors to distrust the business and withdraw financial support, ultimately causing the business to collapse. This factor accounts for about 29% of failures.
If investors want to improve their investment success rate, which is currently only around 20% on average, they must be able to manage these two failure factors.
Behrooz Lotfian and his team at PantherPath, as Ries Partners with over 18 years of experience in Positioning, implement Agile Positioning in companies, helping them overcome these challenges and position their businesses as market leaders.
PanterPath Memebrs
Brand & Market Diagnosis
– Understand current brand perception
– Identify competitors and market noise
– Analyze consumer trends and mental availability
– Clarify growth barriers
Category Definition & Strategic Direction
– Define the category you want to lead (or create)
– Analyze category cues and customer expectations
– Spot white space opportunities
Positioning Strategy Crafting
– Define your brand’s unique positioning idea
– Explore different directions: Leader vs. Challenger
-Ensure alignment with Availability Bias and Focus principles
Joining our PantherPath Membership Program gives you continuous access to world-class positioning expertise. Instead of facing the market challenges alone, you will benefit from strategic insights, customized consultations, free brand audits, exclusive webinars, valuable resources, and major discounts on projects. Our membership helps ambitious founders, marketers, and investors accelerate growth, make smarter decisions, and build market-leading brands with guidance they can trust. Whether you are launching a new brand or repositioning an existing one, being part of PantherPath keeps you ahead of the competition — every step of the way.